I recently had the opportunity to attend Adobe Summit 2016 in Las Vegas. It was loads of fun and we had the opportunity to meet a lot of wonderful people and hear about where Adobe is taking the Marketing Cloud. As a Platinum Sponsor, Axis41 was granted a breakout session to present on a topic related to one of the Adobe Marketing Cloud products. Because of our years of experience doing Adobe Experience Manager implementations, we chose that as our focus. Partnering with Kem Elbrader (Chief Software Architect for Axis41) and Samantha Martin (Vice President of Strategy at Axis41) to help frame the discussion was Matt Hall, the Vice President of Marketing from Pacific Dental Services.
Our goal for the presentation was to share how Axis41 was able to help PDS redesign, plan a new user experience, implement a brand new Adobe Experience Manager code base, get them set up on Adobe Managed Services, and launch 495 sites—all within 100 days. Talk about an uphill battle, but completely doable if all partners are synced together and stick to the plan. Our key takeaways from the presentation were:
- Use Adobe Marketing Cloud’s strengths
- Leverage already existing systems
- Take advantage of Adobe Experience Manager’s extensibility
- Find a good partner to help guide you through this process
This case study of how Axis41 helped the PDS team deliver these objectives shows that if you bring the right team members together and use Adobe Experience Manager and the Adobe Marketing Cloud in the best ways possible, you can accomplish quite a lot. Below is the video of our presentation, in its entirety, for you to review. Please feel free to contact us via email to discuss AEM and our Adobe Marketing Cloud implementation experience in more depth.