I recently had the opportunity to attend Adobe Summit 2015, here in Salt Lake City. Axis41 was a Platinum Sponsor, so we were granted a breakout session to present on a topic related to one of the Adobe Marketing Cloud products. Since we’re experienced with implementing the Adobe Experience Manager platform, we chose that as our focus. Partnering with Curtis Mortensen and Amy Skylling, from Axis41, to help frame the discussion was Aditya Bhasin, the Vice President of Software from Stanford Health Care.
Our goal for the presentation was to help share how to deliver a patient-centric experience with Adobe Marketing Cloud, using Adobe Experience Manager to unite disparate content for brand consistency and usability, customizing Adobe Search&Promote to improve usability, and using Adobe Analytics to make data-driven decisions to optimize the user experience. This case study of how Axis41 helped the SHC team deliver these objectives shows how multiple pieces of the Adobe Marketing Cloud can work in concert to achieve an outstanding user experience.
Below is the video of our presentation, in its entirety, for you to review. Please feel free to contact us to discuss AEM and our Adobe Marketing Cloud implementation experience in more depth.