[Video] Adobe Target Demo Walkthrough

Over the last couple of months we have created a demo of the Target tool for them to use when talking to potential customers. As they released enhancements for the tool, we needed to modify the demo to make sure it still worked. Let’s take a few minutes to walk through the current system. We will start here on the Adobe-target.com site. This site is a landing page that is geared toward informing people about the Adobe Target product and then routing them to take a walk through a product demo. It has more information than I can cover in just this video, so feel free to look back afterward. Let’s scroll down and launch the demo. Launch Demo We’re greeted by a welcome/info page, basically telling us that the demo is for a range of users from beginners to the more experienced. It also states that in this demo all the page changes that we make will have no effect on the live sites. So rest assured that you can change anything you want without any real life implications. This demo is designed to show the ease of use so the direction is highlighted for you. If you want to make changes to previous inputs, use the nav on the wizard bar, and avoid your browser back button. Also, if you need a little extra clarity on a specific step, the top green area often has information on what we will be doing. To begin, let’s click the “Take the Test Drive” button. The next step we make is to click the Create an Activity button. And like I said, the path to take will be highlighted like this, with a blue border and usually an info box. An activity is basically a project—it helps with sharing and managing within the Adobe Marketing Cloud. Details page Once the page loads, enter a name. I’m going to name mine target test1. Then click next to proceed and choose your audience. An audience helps determine who will take part in this experience or test. I’m going to select the all visitors section. After clicking, it will automatically take you to add an experience. To add one, you’ll have to click on the grey plus icon. I’m going to use the default that’s set to load automatically. It’s the adobe-target.com site, But I would encourage you to venture out and use your own sites. If you want to see if your site will work with the demo, enter it in the select URL box. Something to note: Some sites may not display exactly as they are in this tool (and some may not display at all) because we are doing a screen scrape to replicate the process that will happen. The way that the real Adobe Target tool will work is that a piece of embedded code will be added to your site that will allow Target to load your site correctly within the system. If you entered your own URL, hit the continue button and it will then prompt you to click the globe icon twice in the top right corner to close the input box. If you are just using the default page, hit the globe icon twice without entering any new text. Blue info box progression Before clicking the blue check, I am going to change the main h1 tag by mousing over the title. By doing so, the blue box pops up telling me that it is the h1. I left-click and the list of edit options shows up. Click on Edit HTML—here you can change the input. After you have entered in your new text, hit save and you’ll be brought back out. Mine is going to say Adobe Target and You! I’m also going to do the same process for a h2 tag down below. Start here. You can explore the edit options more on your own by mousing over other objects, but for this demo I’m going to leave it at that. Again, nothing you change in here will affect the live site. On a side note, know that you can also set up multiple experiences, but for demonstration purposes I only set up this one. After I am satisfied with my edits, I click on the blue checkmark in the right-hand corner, and that brings me to the next stage. Here I have the option to set the percentage of people who will visit my control page and the percentage who will see my test page. Control Percentages Because I want to test my new page, I am going to set the percentages higher on the test page. Fill it in according to your own wants. Then click continue. Go ahead and name your goal—mine is going to be increase page visits. Then select a success metric. I chose engagement, page views and .09 cents a view, but there are different options for each selection, so feel free to look them all over. Goal Page There is also a button to add additional metrics down here, but again for this demo I’m just going with the one. After it’s filled in, hit the blue continue button in the top right-hand corner. Set your time and priority. Priority is only affected if you have more than one experience going at the same time. For this demo it doesn’t matter, just know that Target takes this into account for multiple tests and makes adding new ones just as simple. Hit save and close—you just created your first Adobe Target experience. Once you hit save and close you are brought to an Adobe-sponsored success story page. Fill in the info and hit submit if you want Adobe to connect with you regarding questions you may have about Target. Adobe Success Stories That’s it—I hope that this has been helpful and has given you an overview of what Adobe Target can do. If you have any questions about this or future podcasts please contact us at [email protected]